Welcome to the Wham! Bam! Business Plan! membership site! In case we haven't met formally, my name is Terra Dawn (über dork extraordinaire), and I’ve spent the last 15 years blogging and profiting from my online businesses. I started the Uncork Your Dork blog in January of 2016 to collect all of my traffic building advice in one place. Since starting the blog, I’ve helped over 10,000 bloggers start, launch and build their OWN blogs and businesses.
The focus of UCYD has quickly gone from simply “how to build traffic” to “how to find your audience and polish your message”...and finally, a more refined message of turning that traffic into a recurring and dependable revenue with subscription products. In the past 15 years, I’ve been featured on The Learning Channel, The Washington Post, Martha Stewart Magazine, The OptimizePress Blog, The Ladyboss Summit, The Brand It Girl Podcast, The Membership Guys Podcast, and the Soulful PR Podcast with Janet Murray.
Specifically, I help bloggers who are in their first few years of business to REALLY refine their message and create a recurring revenue system in their own online businesses . Traffic means NOTHING if that traffic isn’t obsessed with your message AND your solution. Through events like the annual Whoosh Workshop, webinars, this membership, and detailed free tools like the “Explode Your Traffic” ebook…I’ve made it my mission to turn YOUR business into a strong, thriving, and exciting business with an income you can actually BANK on.
I had just launched my Airtable Blueprint for the FOURTH time...and had made a whopping $257. As much as I loved the swipe file collection, and the customers who had invested in it…$257 would barely cover groceries. That was the month I panicked. I had over $3,000 in rent and bills...and less than $300 in my bank account.
Even worse...I knew that EVEN if I could scrounge together the money I needed to survive (which I KNEW I could do, since I’d done it every month previous), next month would start the clock over. So not ONLY was I panicking over the rent due in 7 days...I was panicking over the rent due in 37 days.
I needed something more. I needed something I could grow...and something I could depend on. I didn’t want to feel (or look) like a failure in business anymore. I desperately wanted my friends and family to see my success (and MAYBE even envy it a little).
I sat in front of my laptop...a blank stare at a blank screen. I had NO clue what to search for.
“How to create a profitable business?”
Nothing. Just a bunch of crap articles I’d read before telling me to start an Etsy shop, create a course, and write an ebook. They were all great suggestions...but they weren’t dependable OR profitable. They didn’t help me NOW.
That same day, I decided to help myself out by going through my bank account to kill what I didn’t need. As I did this, I learned two things…
#1: The majority of my money went to recurring charges like Netflix, business tools like ConvertKit, and a handful of membership sites.
#2: I DESPERATELY didn’t want to cancel any of them.
As scared as I was about being evicted, I felt JUST as dedicated to these “recurring revenue” sites for various reasons.
“This is only $10 a month…”
“This one is helping my business grow…”
“I’ve been a member of this one for three years!”
I felt like MORE than just a customer...I felt like a member of the team. I felt emotionally attached to these companies.
A light bulb went off. What was stopping me from doing the same? What was keeping me from creating SOME sort of subscription system inside of my own business?
I had no idea where to start and I had ZERO clue of the tech involved to create this. Not to mention, I needed money NOW...not in three months.
Considering my business was making ZERO profit...I had nothing to lose. I dove headfirst into finding the answers to these massive issues.
BECAUSE I needed money "yesterday", my goal was to find something I could begin to profit from in the next 24 hours...and less than three hours later, I had it.
Using content that had been collecting dust on the shelf, I created a small membership site and had added 20 new members within the first three days.
And within three weeks...I had my first 50 subscribers, and was making my first recurring $1,000 in revenue. Sure...it wasn’t the $3,000 I needed, but it was SO much more. It was dependability, growth, and finding the top of that hill I’d been pushing my boulder up for almost two years.
There’s an amazing phenomenon in small business. When you STOP doing everything for the money...the money will actually start flowing. I had to STOP focusing on the end result, and focus on the path it took to get there. My community NATURALLY became my new focus and my new "why".
Almost a year and half down the road, and the community, growth and sanity have been groundbreaking. I’ve learned to focus on my community and my content...and let the income of nearly $8,000 (as of February of 2018) grow month after month.
I’ve become passionate about not only membership sites, but the idea of launching multiple income revenue streams to help keep YOUR business new, cutting edge, and profitable.